Pillow Care
Wash the cover, air the core, never soak the foam.
Memory foam pillows fail in two ways: the cover gets grimy, or the foam gets damp and stays damp. Both are avoidable with a routine short enough to actually happen.
The cover
Every cover in the range zips off. Machine-wash it cold on a gentle cycle, skip bleach and fabric softener (softener coats cooling fibres and dulls the cool-touch effect on the ice-silk and cooling covers), and air-dry or tumble on low. Once every two to three weeks is plenty for a pillow used nightly.
The core
The foam itself never goes in a machine, and never gets soaked: waterlogged memory foam dries slowly from the inside and can sour before it dries. Instead:
- Air it monthly. An hour or two near an open window, out of direct sun. Sunlight ages foam; moving air is what you want.
- Spot-clean only. A cloth dampened in mild soapy water, pressed rather than rubbed, then a dry towel pressed on top to lift moisture back out.
- Let a new pillow breathe. Fresh out of the vacuum packaging, foam can carry a faint factory smell. A day of airing clears it; the maker lists the foam's emissions certificates on each listing.
What shortens a pillow's life
- Sitting on it, or using it as a laptop stand: concentrated loads crease the contour.
- Plastic storage bags. Foam needs air exchange; use a pillowcase or cotton bag if it must be stored.
- Radiators and dryers on hot. Heat hardens the surface of memory foam over time.
Foam that has genuinely lost its rebound, a hand-print that stays visible for many seconds, is past its useful life; no washing routine reverses that. At that point the honest advice is a replacement, not a revival: the current range is here.